Client: Rubicon Global
Studio: Primary Theory
My Role: Creative Lead, Animation + Illustration
Leading concept and visual development of specific pieces, and contributing heavily to overall brand development.
Storybook inspired, using clean lines and lots of color to show light and shadow.
Once the concept (#1), was selected, I continued to explore color palettes and textures.
A local, "main street" kinda barista guy.
Platform banners + backgrounds
Based off the same design, each image is custom tailored to fit each platform's specifications.
Switch & Save Campaign (Summer theme)