ROLE Freelance Motion Designer

STUDIO Primary Theory

CLIENT Rubicon Global

PLATFORM digital + social

Working remotely and mainly alone, I developed the look and feel of these explainer videos that then influenced the style for elements across various platforms. 

Initially I created a few style frames to decide on the look. Then explored countless color variations to land on the final brand colors. After story boarding, designing and then animating the explainer videos, I additionally made icons, social banners and GIFs for Instagram. 



Style Exploration

Color exploration 


Final Colors + Style 






Social Media 



Post 6/18/17

Father's Day 

Post 7/4/17

Independence Day  

Post 7/14/17

Switch & Save Campaign (Summer theme)