ROLE Freelance Motion Designer
STUDIO Primary Theory
CLIENT Rubicon Global
PLATFORM digital + social
Working remotely and mainly alone, I developed the look and feel of these explainer videos that then influenced the style for elements across various platforms.
Initially I created a few style frames to decide on the look. Then explored countless color variations to land on the final brand colors. After story boarding, designing and then animating the explainer videos, I additionally made icons, social banners and GIFs for Instagram.