F2N Broadcast Packaging

ROLE Freelance DESIGNER

STUDIO
Primal Screen

CLIENT  Family Channel

PLATFORM Television

Working in a very small team, I contributed foremost to the ideation and style development of this project as well as to the animation. 

Based on our target demographic of pre-teen to teenage girls, I proposed 4 different art directions by creating style frames and mock-package elements. Once the client selected a direction, I then designed and animated final menus and channel idents. All while collaborating with other Motion Designers to get complete package finished and delivered by deadline.

Additionally, was responsibile for helping build and deliver identity guidelines and ready-to-use package pieces to client. 

 
 

Pitch

Exploring a variety of art directions. Created logo design, end page, lower third, and logo on background to showcase ideas. 

Collage

Notebook

Scrapbook

Street

 

Package + Style Guide

Client-selected package includes: logo, looping background, end page, lower third, and IDs. 

Logo + Texture

Endpage (with option for mortise, roto and text only)

Lower Third

ID Storyboard 1

ID Storyboard 2