F2N Broadcast Packaging
ROLE Freelance DESIGNER
CLIENT Family Channel
Working in a very small team, I contributed foremost to the ideation and style development of this project as well as to the animation.
Based on our target demographic of pre-teen to teenage girls, I proposed 4 different art directions by creating style frames and mock-package elements. Once the client selected a direction, I then designed and animated final menus and channel idents. All while collaborating with other Motion Designers to get complete package finished and delivered by deadline.
Additionally, was responsibile for helping build and deliver identity guidelines and ready-to-use package pieces to client.
Exploring a variety of art directions. Created logo design, end page, lower third, and logo on background to showcase ideas.
Package + Style Guide
Client-selected package includes: logo, looping background, end page, lower third, and IDs.