CNN Snapchat Channel
ROLE Associate Designer
CNN, Digital Design
As part of a medium-sized team, I helped run CNN's daily Snapchat Channel.
Originally, with another Motion Designer, we would split the edition. Both creating 5 Snaps from start to finish (editing, designing, animating and minimal sound design). Then we would build the edition together in Snapchat's CMS within a regular 9 - 5pm business day. Sometimes collaborating with our in-house Graphic Designer by animating her designs.
Later, our publish time changed to early in the morning, in order to present users with the most current news. To accommodate this change in workflow, I began working from 4am - 1pm. Still creating 5 Snaps a day, but within half the originally allotted time. Additionally, I became responsible for publishing the edition as a whole and on deadline.
To achieve our goal of creating high quality snaps, but in a fraction of the time, our Graphic Designer developed a new look and feel for our channel. I then took her designs and formatted templates in After Effects with animation.
SummeR - FALL 2016
New design approach and shortened production time.
Experimenting with storytelling across multiple snaps.